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To coincide with the recent launch of the highly anticipated SONIC X SHADOW GENERATIONS™ game on October 25th, ImageNPay and SEGA are pleased to announce today’s release of the Sonic Virtual Mastercard collection, an exclusive series of Sonic-themed digital prepaid cards. Featuring characters and scenes from SONIC X SHADOW GENERATIONS, the collaboration combines the iconic Sonic the Hedgehog and ImageNPay, a digital wallet and mobile adtec platform. ImageNPay is on a mission to make the payments ecosystem plastic free.
Sonic fans can help reduce plastic consumption by downloading a prepaid digital card from the ImageNPay app on the App Store or Playstore and selecting their favourite Sonic image to pay with. Cardholders will also have the option to donate to Save the Children, a charity that creates lasting change for children around the world, and the Mastercard Priceless Planet Coalition, a global initiative to restore 100 million trees, each time they upload money onto their Sonic-branded prepaid card.
Michael Donald, Founder & CEO of ImageNPay, said, “The SEGA and Sonic collection represents a significant advancement in our mission to make payments hyper-personalised, plastic free, financially inclusive and fun for everyone. This collaboration also showcases animated Sonic images on digital payment cards for the first time, adding an element of fun to payments. We are proud to have developed this innovative technology in the UK which enables brands to build deeper partnerships with their customers and which is leading the fight to reduce plastic waste in the payments industry.
“This collaboration with ImageNPay for the release of the Sonic Virtual Mastercard Collection allows us to connect deeper with our ever-growing community. To be able to educate our fanbase as well as contribute to the reduction of plastic produced on a global basis, is an opportunity we and the Sonic Team want to be a part of.” said Ivo Gerscovich, Senior Vice President and Chief Business and Brand Officer of Sonic, Head of SEGA Brands.
“At Mastercard, we work with the gaming industry to enable game-changing solutions and deliver unforgettable experiences,” said Simon Forbes, Divisional President, UK&I at Mastercard. “This collab with
ImageNPay and Sonic delivers on all these fronts, and we’re proud to work with the world’s most famous hero hedgehog, helping him reduce plastic consumption and raise funds for good causes.”
About ImageNPay
ImageNPay is a digital wallet and mobile adtec platform that enables you to pay with images in both Apple Pay and Google Wallet by personalising a virtual prepaid card on your phone, with images and dynamic content that reflect you. ImageNPay removes the need for plastic payment cards, enhancing the consumers mobile payment experience, whilst actively reducing their carbon footprint.
ImageNPay connects people to their passions with images they love whilst enabling brands to provide consumers with images the can pay with; from Gaming, to the Movies, Charities to Art and Entertainment, there will always be a card for you. Above all, ImageNPay is creating a fun and more relevant way for brands to engage with their fans young and old which is original, inclusive, sustainable and plastic free.
Act with confidence, pay with attitude and let your imagination guide you at Imagenpay.com.
For more information, please visit https://sonicxshadowgenerations.com/.
ⒸSEGA. All rights reserved. SEGA is registered in the U.S. Patent and Trademark Office. SEGA, the SEGA logo, SONIC THE HEDGEHOG and SONIC X SHADOW GENERATIONS are registered trademarks or trademarks of SEGA CORPORATION. All other trademarks, logos and copyrights are property of their respective owners.
About Sega of America, Inc.
Sega of America, Inc. is the American arm of Tokyo, Japan-based SEGA CORPORATION, a worldwide leader in interactive entertainment. Established in 1986, Sega of America publishes innovative interactive entertainment experiences for console, PC, mobile and emerging platforms. In 2020, SEGA ranked #1 among Metacritic's Annual Game Publisher Rankings. Its globally beloved franchises include Sonic the Hedgehog, Like a Dragon™, Virtua Fighter™, Super Monkey Ball™, and Phantasy Star Online™, along with Atlus' Persona™ and Shin Megami Tensei™ series. Since its debut more than three decades ago, Sonic has become a pop culture icon featured in dozens of games, TV series, and movies. Sega of America has offices in Irvine and Burbank, California. Visit www.sega.com.
About Mastercard (NYSE: MA)
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
About Save the Children:
Save the Children exists to create lasting change for and with children. In more than 100 countries including the UK, we make sure children stay safe, healthy and learning, and change the future for good. We find new ways to reach children, no matter where they’re growing up. For a century, we’ve stood up for children’s rights and made sure their voices are heard. For more information visit www.savethechildren.org.uk.
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Danielle Mounsey
Senior PR Manager
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